TechTown’s Retail Boot Camp is an intensive, eight-week program that prepares serious, Detroit-based entrepreneurs for the opening of their brick-and-mortar retail establishments. In addition to training, RBC provides access to critical start-up capital, affordable space and ongoing business support. Retail Boot Camp has gained a reputation for launching successful and much-anticipated businesses that are catalyzing neighborhood commercial districts, including House of Pure Vin, Paramita Sound, Tribalfare, Mama Coo’s Boutique, Third Wave Music and 2015 Hatch Detroit winner Live Cycle Delight. Applications for Retail Boot Camp are open through June 4. Apply here!
Retail Boot Camp covers
- Navigating brick and mortar regulations
- Knowing the role of an architect
- Selecting a location with legal guidance
- Evaluating your branding
- Selling and customer service
- Selecting a POS system
- Identifying startup costs
- Marketing and social media strategy
- Understanding your pricing and inventory
- Being “capital ready”
- Managing daily cash flow
How it works
- Eight weeks of in-person sessions, facilitated by business development and retail experts
- Detroit-specific topic are also addressed, including introductions to select neighborhoods and key stakeholders, as well as opportunities and resources
- Program culminates with a Showcase, where up to three successful graduates are awarded prize packages worth $5000 and which may include:
• Subsidized permanent or pop-up location
• Professional services (design, social media, legal, financials)
• Point-of-sale system
• Inventory subsidy
Who is eligible
Participants must be willing to locate their business in Detroit within 12 months of graduation and must have evidence of previous retail activity (brick-and-mortar, pop-up, web site/e-commerce transactions, trunk shows, etc.)
Application process
Applications for Retail Boot Camp are open through June 4. Apply here!
Questions? Contact [email protected].